BRANDING / ART DIRECTION

WANDRD

RESPONSIBILITIES

Branding
Art Direction 
Graphic Design

WANDRD initially approached me for solely a website update, but when we looked at their existing logo and branding assets, we decided to take a step back.  We built a brand that more closely reflected their amazing photography, products, and their love of travel and the outdoors.

Photography:
The WANDRD team
 

Branding execution - Wandrd
Logomark - Wandrd
Product and lifestyle photography - Wandrd
Brand Guide - Wandrd
Branding on bag - Wandrd
Product and lifestyle photography - Wandrd
Logo mark in use - Wandrd
Product and lifestyle photography - Wandrd

The website was designed to integrate with its existing Shopify framework and optimized for conversion.

Website design, home elements - Wandrd
Website Design, homepage - Wandrd
Website Design, Product Finder - Wandrd
Website design, ambassador profile - Wandrd
Hangtag detail 01 - Wandrd
Hangtag detail 02 - Wandrd
Hangtag tab detail - Wandrd
Hangtag detail 03 - Wandrd
Hangtag detail 04 - Wandrd
Packaging System - Wandrd
Shipping box interior detail - Wandrd
Fill view shipping box - Wandrd

Product Packaging

I designed and developed a packaging system all the way down to the dieline. Hangtags and fully custom shipping boxes helped create a solution useable for both online order fulfillment, as well as retail. I worked closely with WANDRD and product manufacturing to ensure a cohesive and functional unboxing experience.

6400percent

Beats, Lines, and Type™

Phone →  801.710.8561
Email → josh@6400percent.com
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