BRANDING / MARKETING

Arc - Video Learning

RESPONSIBILITIES

Art Direction 
Graphic Design
Story Board
Producer

Arc is an online video platform that seamlessly integrates with Canvas. Developed by Instructure, Arc turns one‑way, passive video into inclusive, productive discussion-based learning.

Copywriting and
Creative Direction:
Paul Jacobsen

Motion:
Adam Sanders

Video:
Scott Wilson

I handled the art direction and design for the entire visual identity of the product.
I developed assets for sales and marketing across multiple channels, from the product video, to the event, and sales collateral.

Brand logo - Arc Video Learning Software
Icon designs - Arc Video Learning Software
Business Collateral - Arc Video Learning Software
Storyboards - Arc Video Learning Software
Website page designs - Arc Video Learning Software
Website homepage design - Arc Video Learning Software

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