BRANDING / ART DIRECTION

Nomatic

RESPONSIBILITIES

Branding
Creative Direction 
Graphic Design

As Creative Director, I led the evolution of Nomatic’s visual identity—shaping campaign art direction and elevating content across every channel. This included directing photography, video, and styling for product launches and promotional periods. By building a strong creative team and refining the visual system, we positioned Nomatic as a modern, premium travel brand with global appeal.

Photography:
Andy Earl,    

Styling: 
Lauren Brady, 

As the brand matured, I led the development of a cohesive identity system—building out a formal brand guide and aligning visual direction across every touchpoint, from product design to packaging, digital to retail. Massive crowdfunding campaigns (raising over $3M combined) served as key inflection points, helping us define a premium, minimalist aesthetic that resonated worldwide. I also shaped the tone of our studio photography, creating a consistent visual language that elevated every launch and reinforced the brand’s credibility at scale.

Elevating the
Visual Language

 

I led creative direction across key product launches and seasonal campaigns, building a more elevated and cohesive visual language for the brand. Bringing on Andy Earl as Photography Director helped take our imagery to the next level—blending lifestyle and product in a way that felt both aspirational and authentic. Paired with Lauren Brady’s expert styling, our shoots became more refined, on-brand, and emotionally resonant—helping shape the visual identity of Nomatic as a premium, modern travel brand.

Campaign Launches

Creative direction and execution for two of Nomatic’s most high-profile product launches: the Luma Camera Collection and Method Luggage. Directed all aspects of production—photo, video, social ads, landing pages, and packaging—creating a unified visual identity across every channel.

The campaigns helped Method Luggage sell out in its first week, exceeding sales projections, while Luma secured global distribution through camera retailers and wholesale partners, expanding Nomatic’s reach into new markets.

Nomatic Travel Pack  - Stop Motion
Andy Earl - Photography Director 

Life Well Lived
Braiden Powell - Video, Edit, Sound

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Email → josh@6400percent.com
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