WANDRD initially approached me for solely a website update, but when we looked at their existing logo and branding assets, we decided to take a step back. We built a brand that more closely reflected their amazing photography, products, and their love of travel and the outdoors.
The WANDRD team
The website was designed to integrate with its existing Shopify framework and optimized for conversion.
I designed and developed a packaging system all the way down to the dieline. Hangtags and fully custom shipping boxes helped create a solution useable for both online order fulfillment, as well as retail. I worked closely with WANDRD and product manufacturing to ensure a cohesive and functional unboxing experience.
Beats, Lines, and Type™
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